Focus of Consumer Expo | From ergothionein to S-estrol, Healthyard accompanies women throughout their entire life cycle
Focusing on women's internal supplementary needs, Healthyard showcases new products at the Hainan Consumer Expo
On April 13, 2026, the 6th China International Consumer Goods Expo opened in Haikou. This exhibition brings together over 3400 brands from more than 60 countries and regions, with international exhibits accounting for up to 65%. At this globally anticipated event, Healthyard, a natural food brand from New Zealand, officially released its key new product, HealthhyardS estradiol capsules, which focuses on women's specific fields. With the concept of scientific research and development, it provides new product choices for women's daily dietary supplements.
Adhering to the quality inheritance of scientific research and development from ergothionein to S-estrol
As a well-known brand originating from New Zealand, Healthyard has been committed to exploring the deep integration of natural ingredients and modern science since its establishment. With strict production standards and rigorous scientific research background in New Zealand, the brand's classic star product "Ergothionein Capsules" has accumulated a deep audience reputation in the market with its high-purity core substance and sufficient scientific basis, becoming a trusted choice for many consumers' daily supplements. This pursuit of scientific formulas and authentic ingredients not only creates the professional background of the brand, but also lays a solid foundation for the development and market launch of S-estrol.
- Estrogen appears to create a new choice for women's scientific internal adjustment
At the new product launch site of the Consumer Expo, Healthyard fully demonstrated the core mechanism and scientific research and development concept of S-estrol. Related scientific research has shown that S-estrol is a plant-based component fermented from soybean germ by specific lactic acid bacteria, and belongs to non hormonal dietary nutrients. This product is dedicated to meeting the nutritional needs of women aged 40-60 at specific physiological stages, and is committed to providing targeted dietary nutrition supplements for women aged 40-60 through scientific and quantitative ingredient supplementation.
This new product, which represents the brand's research and development achievements, has attracted the attention of many buyers and industry media since its debut, and has received attention from buyers and industry media.
Adapting to the consumption transition and aligning with the new trend of "internal nutrition regulation"
In recent years, the Chinese women's related consumer market has undergone profound changes. Consumers' focus is accelerating a cognitive transition from external "face saving projects" to internal nutritional regulation. When choosing daily dietary supplements, mature women increasingly value the transparency and scientific evidence of ingredients. Healthyard's launch of S-estradiol is a sharp insight into this market demand direction. The brand has integrated New Zealand's high standard production system with cutting-edge life science technology, achieving a leap from "universal supplements" to "precision customized formulas". This is not only a simple extension of the product line, but also a deep response of the brand to the deep demands of the female group.
As the first major international exhibition held after the closure of Hainan Free Trade Port, the 6th Consumer Expo provides a favorable policy environment and market opportunities for multinational enterprises. Against the backdrop of convenient customs clearance and related tax exemption policies, the channel for high-quality overseas products to enter the Chinese market will become more efficient and smooth.
Industry insiders pointed out that the successful debut of Healthyard S-estradiol capsules at the Consumer Expo is an important step for the brand to layout a precise female segmentation track. In the future, Healthyard is expected to leverage the policy advantages of Hainan Free Trade Port to further optimize its product layout in the Asia Pacific region. With its insistence on natural ingredients and strong scientific research capabilities, the brand is continuously deepening its strategy in China, striving to provide high-quality and personalized daily support solutions for more Chinese consumers throughout their entire lifecycle.
Kind reminder: This product is a regular dietary supplement and cannot replace drugs.
