Going to the Consumer Expo, Healthyard explores new possibilities for women's diets
Coming soon! Healthyard launches new product S - estradiol at the 6th Consumer Expo
From April 13th to 18th, 2026, the 6th China International Consumer Products Expo will be held in Haikou, Hainan. As a food brand originating from New Zealand, Healthyard was invited to showcase its first major international exhibition after the closure of the Hainan Free Trade Port. It will officially launch a new product focused on women at the exhibition site - Healthyard S-estradiol capsules.
Adhering to scientific research and development, inheriting the quality from ergothionein to S-estrol
Since its establishment, Healthyard has been committed to developing scientific and natural food products. Many Chinese consumers are familiar with us through Healthyard's classic product "ergothionein capsules". This product, which relies on the high standard production system in New Zealand and has obtained the Silver Fern certification, witnesses Healthyard's profound accumulation in the field of scientific research and development.
In the process of accompanying consumers for a long time, Healthyard has keenly noticed that after entering the age of 40, women,
There are more specific daily dietary matching needs. Based on the successful research and development experience of ergothionein, the Healthyard R&D team continues to explore and provide precise customization for women's segmented dietary needs, committed to providing plant-based dietary supplements for 40+women,
Furthermore, it enriches the daily dietary choices of women in this stage. Guided by this mindset, Healthyard has launched a new product for women called "S-estradiol capsules", which will be officially unveiled at the Consumer Expo.
Tailored to the specific needs of women, S-estradiol: a new choice for daily diet
In recent years, Chinese women's related consumption has been flourishing. By 2025, the relevant market size has reached 150 billion yuan, and consumers' demand for transparent and naturally safe food ingredients is increasing day by day. In order to better serve the female population, Healthyard has introduced the new product "S-estradiol capsules" at this Consumer Expo.
- Estrogen is a plant-based component derived from soybean germ fermented by specific lactic acid bacteria. This component is extracted using a biological fermentation process, following the natural properties of the production process. Healthyard, a daily dietary supplement product for women aged 40-60, is a dietary choice designed for this stage of life. It can enrich the daily diet of women at this stage and accompany them through this stage of life with thoughtful dietary combinations.
Relying on the policy dividends of free trade ports, Healthyard deepens its strategic layout in China
For Healthyard, the 6th Consumer Expo is not only a window for showcasing innovative products, but also an important milestone in deepening the layout of the Chinese market. The facilitation of import clearance and related tax exemption policies brought about by the closure of Hainan Island have provided tangible benefits for Healthyard's development in China. In the future, Healthyard will continue to adhere to its original intention, integrate New Zealand's high-quality natural resources with cutting-edge life science technology, deeply cultivate the precise formula track, and provide Chinese consumers with more high-quality daily dietary choices, covering the dietary matching needs of different stages of life.
